As far as I know, that NEC chip is still the only game in town.
http://www.engadget.com/2009/05/18/nec-japan-announces-its-superspeed-usb-3-0-controller/
Intel hasn't delivered USB3 on a chipset yet (choosing to go with
it's Thunderballs/LightPork technology instead, to confuse the market).
I don't think AMD has done one either (but there may have been an
announcement that AMD was buying an IP logic block from someone).
Maybe AMD will deliver this year some time ?
http://www.anandtech.com/show/4194/intels-codename-lightpeak-launches-as-thunderbolt
There is an example of Device Manager with a NEC chip for USB3, here.
So this is what you might look for, as of today. I can't predict
what future ones will use for labeling.
http://www.legitreviews.com/images/reviews/1277/device_manager1.jpg
*******
Caveats on the NEC chip. It has a PCI Express x1 lane interface on it.
The interface runs at Rev.2 or Rev.1 speeds. If you plug it into a
Rev.1 slot, then the theoretical speed is reduced from the maximum
values you might see listed. There is currently only one
hardware peripheral device right now, that cares about this.
For connecting an external USB3 hard drive, it's not important.
The first motherboards to have predominantly Rev.2 interfaces, are the
Intel Sandy Bridge motherboards (LGA1155). With many older boards, you
have to do careful analysis, to determine your slot type, and whether
that NEC USB3 card you bought, ends up at full speed.
There are other tricks for getting full speed performance from older
PCI Express slots. Asus used a PCI Express bridge chip, to do "gear
changing" and get the faster communications path needed. Asus uses
an x4 Rev.1 add-in card, to develop x1 Rev.2 lanes for the chips
soldered to the card. This card was an excellent deal, while it
was available. You'd need a spare x4, x8, or x16 slot to use it.
Asus U3S6 card - was about $25 or so.
http://www.newegg.com/Product/Product.aspx?Item=N82E16813995004