I think some of you here are coming down on this fellow a little too hard.
He has not stated whether he has the full retail edition or the OEM edition so y'all should not be jumping to conclusions about his Windows 7 edition status. Besides that, I have talked with others in the tech community here in Austin and you are able to install the retail edition up to 10 times before the phone activation kicks in, not 2 times as stated by others.
To be honest, he can install the retail edition as many times as he wants on as many different hardware configurations as he wants as long as it is one install activation per machine per one key. The key may only be activated on one machine at a time.
Regarding OEM reinstalls, even Microsoft gives confusing answers at the their own Windows 7 Answers forums, see below. I personally know of three instances where the OEM was installed, motherboards were replaced (not original model or makers) and the activation was allowed by the MS people via phone. One mobo was fried due to bad capacitors, one was where the neighborhood had a lightning strike and the other was where a faulty power supply went kaput and blew out the mobo's IC circuits.
From Ed Bott's Microsoft Report:
A PC hobbyist or enthusiast who wants to buy a legal copy of Windows 7 at a discount gets confusing and conflicting information from Microsoft’s web site. Microsoft’s own “decision engine” leads him to software he isn’t supposed to use, and even offers extra discounts if he buys through those links. He gets no information from online retailers who will happily take his money for a product he technically isn’t allowed to install. And he gets absolutely wrong answers if he asks at Microsoft’s official help forums. Is that pathetic, or what?
A Microsoft spokesperson told me that the policy toward use of OEM software by home PC builders hasn’t changed, and that the documents I found and pointed readers to for years were “mistakes.” Sorry, that doesn’t cut it. When you publish information on your website, and when you create glossy handouts that you distribute to your partners for years, those represent your policy. You can’t suddenly change that policy by deleting copies of the old documents and pretending they never existed. That shows an appalling lack of transparency, not to mention a lack of respect for customers.
Normally, I’m a firm believer in following the letter and the spirit of software license agreements. In this case, though, given Microsoft’s complete breakdown in communicating with its customers, I’m willing to make a major exception. I have no problem enthusiastically recommending these discounted copies of Windows for anyone building a PC for their own personal use. And I think someone at Microsoft should step up and formally approve that exception. It’s the right thing to do.
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Saidas - Go ahead and do what you need to do to get your Windows 7 system up and running again. If you have issues with Windows 7 activation, call Microsoft and talk to their tech people. They are there to help you and they want you to enjoy the Windows 7 experience as much as possible. They are not there to cajol, threaten, intimidate or cause you to have a bad customer experience or anything else. Believe me as I have personally dealt with them on several occasions and they were professional, friendly and more than willing to get the situation resolved and activation to continue.